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Doing the right thing

The world of technology advances. The opportunities that come with a connected and digital world are promising. We can connect people and process information from connected parts of businesses, cities, countries and homes to solve real problems in completely new ways.

Data science and Artificial Intelligence can be harnessed to uncover insights and apply solutions where none were seen before. To make things better and smarter. To advance the state of business, society and humanity.

Within our mission as a business, we welcome and advance the use of these technologies. At the same time, it comes with challenges and great responsibility. We are committed to doing the right thing, to play fair. To define what ethical fairness means in the field of AI, we have decided to adhere to four ethical principles and seven requirements translated into policy to guide our actions and decisions, now and for the future. I invite you to read, learn and embrace what I believe is critical to success and fair play. Enjoy.

Niklas Hedin


Read the full version of our Code of AI Ethics here.